Pragmatic - be a down-to-earth person and do things seriously. From birth, it is to go step by step, not sloppy, and willing to spend a lifetime to take that short road well. Give more thought, be realistic, don't have illusions, simple is beautiful, and pragmatism is actually a simple life.

Innovation – simply put, is a means of creating something new using existing natural resources. The starting point of innovation lies in the problem, the key to innovation lies in the breakthrough, the essence of innovation lies in novelty, the foundation of innovation lies in inheritance, and the purpose of innovation lies in development. The so-called innovation refers to the activity of boldly breaking through conventions and traditions and striving to form new things, new solutions, new designs, new technologies, and new theories for the purpose of development in response to a certain problem, on the basis of inheriting existing knowledge and experience.

Enterprising - Strive to move forward and be determined to make a difference. Enterprising is an upward spirit. Enterprising can obtain the glory of life; To be enterprising means to transcend mediocrity; Enterprising should be a lifelong thing.

Honesty - honesty and trustworthiness, honesty is true, goodness, and beauty, which is the basic creed of our world, the basic criterion for our work, and the basic direction of our actions.

Mutual Aid - Mutual Help Love is the seed of virtue, a kind of social warmth full of human feelings, sympathy, concern and giving to others, the embodiment of human morality, conscience and upbringing, and the human foundation of social stability. The reward for your love is that you receive the love of others.

Responsibility - to have a sense of responsibility and mission for their work, and to be clear about their responsibilities, rights and obligations in their daily work. 

Passion - be passionate about the work process as life, love your job, have your own dreams and make unremitting efforts to achieve your dreams.

Win-win - win-win means that the two or more parties of the cooperation can jointly obtain benefits, and the development of a profitable, win-win cooperation goal is definitely not a problem. As long as the product brand is launched and there is a strong marketing team, there is no need to worry about the lack of development direction, unity is strength, and with strength can create a win-win goal.